Benefits that accrue to a company by using prize winning competition to promote its products17/3/2022 Prize winning competition has become common in product promotion. Explain five benefits that will accrue to a firm which uses this method of promotion. (10 marks)Benefits that accrue to a company by using prize winning competition to promote its products
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Briefly explain the meaning of the following forms of advertising (8mks)(i) Celebrity advertising
This is a form of advertising that uses of a prominent person on the product to encourage people to buy the product e.g a president, athlete, a footballer etc.
(ii) Product advertising
(iii) Informative advertising
(iv) Institutional advertising
State four limitations of billboards as a tool of product promotion. (4mks)
Four limitations of billboards as a tool of product promotion.
Explain five advantages of advertising to the consumer.
Advantages of advertising to the consumer include:
Highlight four advantages of promoting sales through the internet.
Advantages of promoting sales through the internet include:
Discuss factors that may be considered when choosing a method for promoting a product.
Factors to consider when choosing a method of promoting a product include:
State four benefits that a trader may get by advertising products in a newspaper.
Benefits that accrue to a trader who advertises products in a newspaper include:
Explain four reasons for which traders observe ethical practices in product promotion. (8 marks)17/12/2020 Reasons for which traders observe ethical practices in product promotion
Reasons for which traders observe ethical practices in product promotion include:
Merits of promoting products through personal selling
Merits of promoting products through personal selling include:
Reasons for which businesses should observe ethical practices
Reasons for which businesses should observe ethical practices include:
Amboseli Enterprises has been spending heavy on promotion for its products though its sales have consistently declined. Outline four measures that the company take to reverse the trend
Measurers that may be taken to reserve declining sales include
Explain four circumstances in which a trader may offer after sales service to the buyer. (8 marks)13/12/2020 Explain four circumstances in which a trader may offer after sales service to the buyer.
Circumstances in which a trader may offer after sales service to the buyer.
State four reasons why ethical practice is necessary in Product Promotion.
Reasons why ethical practice is necessary in Product Promotion.
A firm wishes to introduce a new product into the market. Outline four factors that should be considered in choosing an appropriate medium for promotion.
A firm wishes to introduce a new product into the market. Outline four factors that should be considered in choosing an appropriate medium for promotion.
Reasons for observing ethical practices in product promotion
Reasons for observing ethical practices in product promotion include:
Advantages of personal selling as a method of sales promotion?
Traders are required to observe ethical practices when carrying out product promotion. Explain five reasons for observing such ethical practices
Factors that should be considered by a firm when deciding on the method to use for promoting its products
AnswerMerits of using sales people to promote the sales of a particular product include:
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