Outline four factors that Chemichemi Dairies would consider when selecting a channel to distribute their fresh milk.

Answer

Factors that Chemichemi dairies would consider before selecting a
channel to distribute their fresh milk include:

•  Length of the channel due to perishability of the milk.
• The geographical spread of their customers.
• The resources at the firms’ disposal like milk c ling plants,distribution vans
• Pricing of the milk and cost of the channel.The nature of competition.
•  The prevailing market risks.
• The government policy on milk distribution.
• Needs to free storage space.

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