Musi Enterprises are considering to market their imported products direct to consumers.Outline five reasons that may be influencing them to make this decision. (10 marks)

Musi Enterprises are considering to market their imported products direct to consumers.Outline five reasons that may be influencing them to make this decision.

• It may that the goods are produced according to customer specifications
• The firm may be having their own retail outlet/distribution facilities.
• The market may be localized/near (in terms of geographical location).
• The goods may be expensive and middlemen cannot be able to stock them.
• The goods may be of a technical nature/require after sales services.
• The goods may be perishable (and the firm may want to deliver them fast to the consumer). 
• The firm may want to have direct contact with customers/get immediate feedback/create good impression.
• Where customers order for goods direct from the trader/firm
• If there are no middlemen
• Where government policy requires goods to be sold directly to consumers.
• Where the goods imported are in small quantities.
• Where the size of the market is small.
• Where the firm would maximize profits by selling directly to consumers.
• When there is stiff competition.
• Where the rest of distributors time in middlemen make the price of products high/expensive

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