ATIKA SCHOOL
  • Start
    • SITEMAP
    • KNEC Portal
    • ZERAKI HELP AND SUPPORT
    • Academic Environment
    • KNEC KCSE PROJECT INSTRUCTIONS
  • BLOGS
    • About Us? >
      • Learn more about us
    • CUSTOMER CARE >
      • PRICING
      • Help & Support
    • News and Opinions
    • JOBS IN KENYA AND ABROAD FOR KENYANS AND BEYOND
    • How its Done
  • OUR PRODUCTS
    • All Categories >
      • MORE PRODUCTS >
        • SECONDARY CRE NOTES
        • COURSE BOOKS
        • KCSE KISWAHILI SETBOOKS
        • Backed Up Files and Archives
        • FREE DOCUMENTS
        • PRIMARY 8-4-4 BASED RESOURCES
        • STANDARD 8 RESOURCES
        • HIGH SCHOOL RESOURCES >
          • Biology Paper 3 Exams
          • Secondary Examinations
        • PRIMARY CBC BASED RESOURCES
        • COLLEGE & VARSITY RESOURCES
      • PRIMARY RESOURCES CBC
      • PRIMARY RESOURCES 8-4-4
      • SECONDARY RESOURCES
      • NOTES & TUTORIALS
      • COLLEGE RESOURCES
      • NOVELS and OTHER BOOKS
    • EXAMINATIONS >
      • MOCKS AND JOINT EXAMS >
        • FORM 1 QUESTION PAPERS, ANSWERS AND MARKING SCHEMES COLLECTIONS
        • FORM 2 QUESTION PAPERS, ANSWERS AND MARKING SCHEMES COLLECTIONS
        • FORM 3 EXAMINATIONS, QUESTION PAPERS AND ANSWERS
        • FORM 4 MOCKS PAST EXAMS BY REGION
        • TOP SECONDARY EXAMS ALL SUBJECTS
      • KPSEA NATIONAL EXAMS
      • KCPE >
        • KCPE PAST PAPERS AND ANSWERS >
          • KCPE 2020 RESULTS, REPORTS, QUESTIONS AND ANSWERS
          • KCPE PAST PAPERS 2019 REPORTS, RESULTS, QUESTIONS AND ANSWERS
        • KCPE PAST PAPERS PER SUBJECT
      • KCSE >
        • KCSE PAST PAPERS BY SUBJECT
        • KNEC KCSE PAST PAPERS, MARKING SCHEMES, QUESTIONS & ANSWERS
        • Free KCSE Past Papers Mathematics
        • Free KCSE Biology Questions and Answers
      • QUESTIONS & ANSWERS >
        • SECONDARY >
          • LANGUAGES >
            • Secondary English Questions and Answers
          • TECHNICALS >
            • COMPUTER STUDIES >
              • COMPUTER STUDIES Q & A
              • kcse computer studies paper 2 AND 3 Questions & Answers
            • BUSINESS STUDIES QUESTIONS & ANSWERS
            • KCSE AGRICULTURE TOPICAL QUESTIONS AND ANSWERS
            • KCSE HOME SCIENCE DIRECT QUESTIONS AND ANSWERS
          • SCIENCES >
            • KCSE Mathematics Topical Questions
            • KCSE Biology Topical Questions and Answers
            • CHEMISTRY TOPICAL QUESTIONS AND ANSWERS
            • KCSE Physics Topical Questions
            • KCSE physics Practical Sample Quiz
          • HUMANITIES >
            • C.R.E (CRE) QUESTION AND ANSWERS
            • ISLAMIC RELIGIOUS EDUCATION (IRE) QUESTIONS AND ANSWERS
            • KCSE History Topical Questions and Answers
            • GEOGRAPHY TOPICAL QUESTIONS AND ANSWERS
        • PRIMARY >
          • Standard 4-8 Mathematics Topical Questions from Mocks and KCPE
          • Std 6 Mathematics Notes
    • TUTORIALS >
      • SECONDARY >
        • SCIENCES >
          • FOCUS MATHEMATICS TUTORIALS AND EXAMS FREE
          • KCSE BIOLOGY NOTES
          • FREE KCSE CHEMISTRY NOTES
          • KCSE PHYSICS NOTES, AUDIOVISUALS AND MORE
        • LANGUAGES >
          • ENGLISH >
            • A GUIDE TO SILENT SONG AND OTHER STORIES
            • English KCSE Set Books
            • ENGLISH POETRY QUESTIONS WITH ANSWERS FOR K.C.S.E CANDIDATES
            • ENGLISH GRAMMAR #KCSE
          • KISWAHILI >
            • Bembea ya Maisha
            • CHOZI LA HERI - MWONGOZO
            • KIGOGO - MWONGOZO
            • MASWALI NA MAJIBU YA TUMBO LISILOSHIBA
            • USHAIRI MASWALI NA MAJIBU
            • KCSE Kiswahili Fasihi
        • TECHNICALS >
          • HOME SCIENCE NOTES
          • KCSE BUSINESS STUDIES NOTES
          • COMPUTER STUDIES NOTES LATEST
          • kcse Computer Studies Notes
          • KCSE AGRICULTURE NOTES, SYLLABUS, QUESTIONS, ANSWERS, SCHEMES OF WORK AND OTHERS
        • HUMANITIES >
          • KCSE History Notes Form 1 to 4
          • FREE KCSE CRE NOTES
          • KCSE GEOGRAPHY NOTES
          • IRE NOTES, AUDIOVISUAL, QUESTIONS AND ANSWERS
      • PRIMARY >
        • STANDARD 4: SOCIAL STUDIES
        • NOTES >
          • KISWAHILI
          • SOCIAL STUDIES
        • EXAMINATIONS
        • DecaTurbo Online Series Examinations
        • KCPE Mathematics Notes
        • KCPE and Primary Level Compositions
      • Other Supportive Documents >
        • SYLLABUS >
          • Primary 8-4-4 based Syllabus, Objectives and Lessons
          • Primary Mathematics Syllabus
        • MASOMO VIDEOS
    • CURRICULUM >
      • NEW CURRICULUM DESIGNS >
        • PRIMARY >
          • PRE PRIMARY ONE CURRICULUM WITH SYLLABUS
          • PRE PRIMARY TWO CURRICULUM WITH SYLLABUS
        • SECONDARY >
          • KNEC KCSE SYLLABUS AND COURSE OUTLINES
        • COLLEGE >
          • Regulations for the TIVET Craft and Diploma Business Examinations
    • HIGH INSTITUTIONS >
      • EXAMINATIONS >
        • College and Varsity Past Papers online
      • TUTORIALS >
        • COLLEGE AND UNIVERSITY NOTES AND TUTORIALS
  • MEMBERS RESOURCES
    • Primary >
      • CBC AND 8-4-4 LATEST EXAMS
      • CBC PROFFESSIONAL TOOLS
      • CBC NOTES PRIMARY
      • CBC KPSEA EXAMS
      • Standard 8 (std) English Topical Questions
      • KCPE MATHEMATICS TOPICAL QUESTIONS FROM 1989 TO LAST YEAR
      • STANDARD 8 PAST PAPERS 8-4-4 BASED
    • Secondary >
      • FORM 1 EXAMS WITH ANSWERS
      • FORM 2 EXAMS WITH ANSWERS
      • FORM 3 EXAMS WITH ANSWERS
      • FORM 4 EXAMS WITH ANSWERS
      • KCSE 2020 QUESTIONS AND ANSWERS
      • NOTES SECONDARY
      • MOCKS SECONDARY >
        • kcse form 2 mathematics questions
    • Free Schemes of Work
    • FOCUS A365 SERIES K.C.P.E EXAMINATIONS FOR PRIMARY
    • ALL GROUPS PRODUCTS
    • PREMIUM PRODUCTS 2

Highlight four ways through which one can convey verbal communication

19/3/2021

0 Comments

 

Highlight four ways through which one can convey verbal communication.(4 mks)

  1. When the sender wants to convince and persuade the recipient.
  2. When distance between the sender and the recipient is not long.
  3. When the message is to be delivered accurately.
  4. When immediate feedback is required.
  5. When the message to be communicated is confidential.
  6. Where the message is urgent and required quick communication.
Highlight four ways through which one can convey verbal communication

Read More
0 Comments

COMMUNICATION - KCSE BUSINESS STUDIES NOTES

27/11/2017

0 Comments

 
  • OBJECTIVES
  • NOTES
  • Q & A
  • APA REF.
  • OTHER
<
>

COMMUNICATION TOPIC OBJECTIVES.

By the end of the topic, the learner should be able to:
  1. Explain the meaning and importance of communication
  2. Describe the lines of communication
  3. Explain the essential of effective communication
  4. Discuss the advantages and disadvantages of each means of communication
  5. Discuss the factors that influence choice of an appropriate means of communication
  6. Identify the barriers to effective communication
  7. Discuss services that facilitate communication
  8. Discuss trends in communication.

SUB-TOPIC GUIDELINES

  1. Meaning and importance of communication
  2. Lines of communication
    1. Vertical/horizontal
    2. Formal and informal
  3. Essential of effective communication
  4. Barriers to effective communication
  5. Forms and means of communication
  6. Advantages and disadvantages of communication
  7. Choice of an appropriate means of communication
  8. Services that facilitate communication e.g. courier, postal, telecommunication
  9. Trends in communication e.g.
    1. Facsimile (fax)
    2. Development in the internet e.g. e-mail; e-commerce
    3. Cell-phones

Meaning of communication

​
  1. Communication is the transfer or conveyance of messages or information from one person to another.
  2. Communication is the process of sending and receiving meaningful messages, information and ideas between two or more people located at different points in space.
Note: The space between the sender (s) and the receiver (s) maybe as narrow as when people are talking to each other or as wide as between the North Pole and the South Pole.
Effective communication is vital/important for business in that it serves the following purposes.
Picture

​Importance of communication (purposes)

  • To give and obtain information - For an organization to run smoothly there should be proper flow of information within the business and also between the firm and outsiders e.g. the manager may inform members of staff about a planned meeting. Similarly the business may receive a letter of inquiry from a customer
  • To clarify issues and points through proper communication - the organization is able to clarify confusing issues from within and without the firm for example in cases where there are many managers. It would be necessary to clarify the responsibilities of each manager.
  • To enhance public relations - Good/efficient communication enables the business to create a more positive image and a favorable reputation of itself to outsiders and overcome prejudices and negative attitudes that people may have against the business.
  • To start and influence Action - Proper communication enables the business to get new ideas make plans and ensure that they are implemented in the desired way.
  • Improving customer service - Good communication helps in reducing errors providing customers with desired feedback and assisting in handling inquiries more efficiently
  • Giving instructions - Through proper communication management is able to get work done by issuing instructions (procedures and orders)e.g. a supplier may be instructed when and where to deliver the goods ordered.
  • To give Reassurance - Information is needed to reassure people that their performance is good e.g. an employee may feel better is he/she is served with a “will done“ memo or a “customer of the year” award.
  • Confirming arrangements - Through communication arrangements are confirmed for example confirmation of meetings conferences or details of transactions
  • Co-coordinating departments of the firm - Charges in one department are communicated to other departments that have a direct bearing to those changes e.g. when sales increase the sales department informs the production department so as to increase production proportionality
  • Modifying behavior of persons within or outside the organization - Through effective communication persons are trained and counseled and as a result their behavior knowledge and attitudes change

Communication process

​Communication is a process that involves interchange of information and ideas between two or more people. Communication therefore is a circular process i.e. communication may lead to some reaction which in turn may generate further communications or feedback. This flow can be illustrated as below;
Picture
  1. Sender – this is the person who writes, speaks or sends signs (symbols or signals) and is the source of the information.
  2. Receiver - this is the person to whom the information or the message is sent.
  3. Message – this is the information that is transmitted from the sender to the receiver. It may be spoken, written or in the form of symbols.
  4. Feedback – this is the response to the sender’s message. A message is said to have been understood if the receiver provides the desired feedback.

Lines of communication

Communication can be classified according to either the levels of the communicating parties or according to the nature of the message.
A. According to levels
This can either be:
  1. Vertical
  2. Horizontal
  3. Diagonal

Vertical communication

This is where messages are passed between a senior and her/his juniors in the same organizations
Vertical communication can be divided into two parts:-
  1. Downward communication
  2. Upward communication

​Downward communication

This is a communication process which starts from the top manager to her/his juniors. This can be informed of:
  • Training juniors
  • Evaluating performance
  • Delegating duties
  • Solving the problems facing workers
  • Inspiring and motivating the juniors(giving rewards)

​Upward communication

This is a communication process that starts from the juniors to the seniors and maybe in the form of:
  • Submitting reports
  • Giving suggestion
  • Submitting complaints a grievances
  • Making inquiries

Horizontal communication (lateral communication)

​This is communication between people of the same level (rank) in the same organization e.g. departmental heads in an organization may communicate to achieve the following:
  • Co-ordination and harmonization of different activities.
  • To create teamwork within the department.
  • To exchange ideas in order to develop human resources.
  • To reduce goal blindness among different departments.
  • To create a sense of belonging among department heads thus acting as a motivating factor.
One of the major characteristics of this type of communication is that there are less inhibitions. The people involved are more open and free with each other than in the case of people with different ranks.

Diagonal communication

This is communication between people of different levels in different departments or different organizations e.g. an accounts clerk may communicate with a sales manager of the same organization or of different organizations. Diagonal communication enhances team work.
b) According to nature of message
This can either be;
  1. Formal communication
  2. Informal communication

Formal communication

​This is the passing of messages or information using the approved and recognized way in an organization such as official meetings, memos and letters. This means that messages are passed to the right people following the right channels and in the right form.
Formal communication is also known as official communication as it is the passing of information meant for office purposes.
Formal systems of communication are consciously and deliberately established.

Informal communication

​This is communication without following either the right channels or in the right form i.e. takes place when information is passed unofficially. It is usually used when passing information between friends and relatives hence it lacks the formality.
Informal communication may also take the form of gossips and rumor-mongering.
Informal communication usually supplements formal communication as is based on social relations within the organization.
Note: Both formal and informal communication is necessary for effective communication in an organization.

Essentials of Effective communication

For communication to be effective it must be originated produced transmitted received understood and acted upon. The following are the main essentials to effective communications.
  1. The sender/communicator - This is the person from whom the message originates. He/she encodes the message i.e. puts the message in the communicative form.
  2. Message - This is the information to be sent. It is the subject matter of communication and may contain words, symbols, pictures or some other forms which will make the receiver understand the message
  3. Encoding - this is the process of expressing ones ideas in form of words, symbols, gestures and signs to convey a message
  4. Medium/channel - this refers to the means used in communicating. This could be in the form of letters, telephones and emails among others.
  5. The receiver - this is the person for whom the message is intended. The receiver decodes the message for proper understanding.
  6. Decoding - this is the process of interpreting or translating the encoded message to derive the meaning from the message
  7. Feed-back - this refers to the reaction of the receiver of the message. This maybe a reply /response which the receiver sends back to the sender.
The above can be represented in a diagram as shown below;
Picture

Forms and Means of Communication

Forms; these are channels or ways of passing on messages. The four main forms are;
  1. Oral communication
  2. Written communication
  3. Audio –visual communication
  4. Visual communication
Means; This is the device used to pass on information e.g. messages, letters, telephones etc.

​ Oral communication

​This is where information is conveyed by talking (word of mouth)
It is also known as verbal communication

​Means of communication

i) Face-to-face conversation
This involves two or more people talking to each other. The parties are usually near each other as much as possible to ensure effective communication.
It is suitable where subject matter of discussion require convincing persuasion and immediate feed-back.
It may be used during meetings, interviews, seminars, private discussions, classrooms e.t.c
It is the most common means of oral communication

Advantages of face-to-face communication

  • Provides for immediate feedback
  • Has personal appeal
  • Body language can be easily expressed
  • One can persuade or convince another
  • It is the simplest communication to use
  • It is direct i.e. does not pass through intermediaries
  • Convenient for confidential messages.

Disadvantages of face-to-face communication

  • No record for future reference
  • Can be time consuming
  • Messages can be distracted
  • Not suitable when people are far apart
  • Unsuitable for the dumb and deaf
​ii) Telephone
This form of communication is commonly used in offices and homes. It is useful in sending messages quickly over short and long distances.
It is however not suitable for sending;
  • Confidential messages
  • Long and detailed reports, charts and graphs
  • Messages that would require reference or evidence
In Kenya telephone services are mainly provided by Telkom Kenya Limited. The subscriber is required to purchase the telephone equipment from the post office or other authorized dealers before installation.
Installation is done on application by the subscriber (applicant).He/she pays the installation fee in addition; the subscriber is sent a monthly bill with the charges for all the calls made during the month.
The charges for calls depend on the time spent time of the day of the week and distance of the recipient from the caller e.g. it is cheaper to call at night than during the day. It is also cheap to make calls during public holidays and weekends than on weekdays.
There are also mobile phones which have no physical line connection to exchange and may be fixed to a vehicle or carried in pockets. In Kenya these services are provided by safaricom, Airtel, orange and Yu mobile communications.

Advantages of Telephones

  • Relatively fast
  • Has personal appeal
  • Provides for immediate feedback
  • One can persuade or convince another
  • Suitable for long distance communication

Disadvantages of Telephone

  • Can be expensive especially over long distances
  • No record for future reference
  • Lacks confidentiality
  • Not convenient for dumb and deaf
  • Can be time consuming

​Reasons why mobile phones have become popular

  • They are portable and can be conveniently carried around.
  • It is not very expensive especially when making local calls.
  • Relatively cheap to acquire.
  • Some mobile phones can record conversations / calls thereby acting as evidence.
  • Can be used to send short text messages (sms)
  • Can be used anywhere since they are portable.
​iii) Radio calls
This involves transmitting information by use of radio waves i.e. without connecting wires between the sender and the receiver
The device used is called a radio telephone. It is commonly used in remote areas where normal telephone services are lacking or where telephone services are available but cannot be conveniently used e.g. policemen on patrol in different parts of a town
Radio transmission is a one way communication system i.e. only one person can speak at a time. It is therefore necessary for the speaker to say ‘over’ to signal the recipient that the communication is through so that the recipient can start talking. To end the conversation, the speaker says ‘over and out’
The radio calls are commonly used by the police, game rangers, researchers, foresters, ship owners and hotels situated in remote areas. They are also used for sending urgent messages such as calling for an ambulance and fire brigade
Note; Radio calls are not confidential since they use sound frequencies that can be tapped by any radio equipment that is tuned to that frequency

Advantages of Radio calls

  • Relatively fast
  • Has immediate feedback
  • Has personal appeal
  • Provide room for one to persuade and convince another
  • Suitable for remote areas
  • Convenient for long distances

Disadvantages of Radio calls

  • No record for future reference
  • Lacks confidentiality
  • Messages are sent one way at a time
  • Can be expensive
  • Cannot be used by dumb and deaf
  • Can be time consuming.
​iv) Paging
This is a means of communication used to locate staff or employers who are scattered in an organization or who are outside and need to be located urgently
When within the organization portable receivers, lighted signals, bells, loudspeakers etc. are used
When outside the organization employees are contacted using portable receivers (pocket-size) used to send messages through sms (short message services)
The paying system can only be used within a certain radius. When using a portable receiver, the caller will contact the subscriber by calling the post office which will then activate the pager.
The subscriber is then informed to contact the originator of the message.
Paging is mostly used in emerging cases
v) Radio
Usually messages intended for a wide audience can be transmitted through a radio more quickly and economically than by using other forms of communication.
Radio is used for different reasons apart from advertising e.g. for formal notices, and venue for activities

Advantages of oral/verbal communication

  • Very effective method of communication since the recipient can be persuaded/convinced
  • It is relatively faster method of communication
  • The sender can get immediate feedback
  • It indicates some sense of regard hence more appealing.

Disadvantages of oral/verbal communication

  • Has no records for future reference
  • Is an expensive method especially if the two parties are far apart
  • Is not good for confidential messages
  • It is not suitable for confidential messages
  • It may be time wasting especially where one needs to be convinced
vi) Written Communication
This involves transmission of messages through writing. It is the most formal way of communication because the information is in recorded form and can be used for reference

​Means of written communication

 (i)Letters
Letters are the most commonly used means of communication.
There are two categories of letters;
  1. Formal letters
  2. Informal letters
a) Formal letters; these include business letters and official letters.
Business letters are written to pass messages and information from businessmen to customers and vice versa e.g. letters of inquiry and acknowledgement notes.
It can also be used between employees and employers in an organization e.g. a complimentary note.
Official letters are letters between people in authority and others that touch on the activities of the organization e.g. an application letter for an advertised vacancy in an organization.
Formal letters have a salutation clause which usually starts with “Dear Madam “or “Dear Sir”. It also bears the addresses of both the sender and the recipient, a subject heading and a complimentary clause ending with “Yours faithfully”. 
b) Informal Letters; these are letters between friends and relatives
They are also known as Personal letters
​ii) Telegrams
This is a means of communication provided by the post office. The sender obtains the telegram form from the post office and fills the message on it in capital letters and hand it over to the post office employees at the counter. Alternatively the sender may use a telephone to read the message to the post office. The post office then transmits the message to the recipient post office.
The charges of a telegram are based on the number of words used, the more the words used the higher the charges. However there is a standing charge.
Telegrams are used for sending urgent messages.
Note; Due to changing technology telegrams have lost popularity. Short messages can now be sent by cell phones (mobile phones) using the short messages services (sms)
​iii) Telex
This is a means of communication used to send short or detailed messages quickly by use of a teleprinter. The service is provided by the post office on application.
A message is sent by use of two teleprinters one on the senders end and another on the recipients end. When sending information through a teleprinter which is a form of electric typewriter producing different electric signals, its keys are pressed and automatically the message is printed at the recipient’s machine.
Telex saves time for both the sender and recipient as the messages are brief precise and received immediately. However it’s an expensive means of communication
​iv) Facsimile (Fax)
This involves transmission of information through a fax machine. Both the sender and the receiver must have a fax machine. These machines are connected using telephone lines
Fax is used to transmit printed messages such as letters, maps, diagrams and photographs. To send the information, one dials a fax number of the required destination and then the document is fed into the sender’s machine. The receiving machine reproduces the document immediately. It is used for long distance photocopying service.
v) Memorandum (Memo)
This is printed information for internal messages within an organisation. It is normally used to pass information between departments or offices in an organization.
Memoranda have no salutation or complimentary clause. They are suitable for informing the officers within an organization of matters related to the firm.
A memo is pinned on the notice board of an organization if it is meant for everybody otherwise passed to the relevant staff.
vi) Notice
This is a written communication used to inform a group or the public about past current or future events. It is usually brief and to the point. It can be placed on walls, in public places, on trees, in newspapers or on notice boards.
​viii) Reports
These are statements/within records of findings recommendations and conclusion of an investigation/research. A report is usually sent to someone who has asked for it for a specific purpose.
viii) Circulars
These are many copies of a single letter addressed to very many people when the message intended for each is the same.
ix) Agenda
This is an outline of the items to be discussed in a meeting. It is usually contained in a notice to a meeting sent in advance to all the participants of the meeting. The notice of the meeting contains;
  • The date of the meeting
  • The venue of the meeting
  • Time of the meeting
  • Items to be discussed
x) Minutes
These are records of the proceedings of a meeting. Keeping minutes of certain meetings is a legal requirements e.g. companies
Keeping minutes for other meetings are for management purposes to ensure that decisions made at the meetings are implemented

Advantages of written communication

  • It can be retained for future reference
  • Some like letters are relatively cheap(can produce many copies)
  • It is suitable for confidential messages
  • Allows for inclusion of fine details
  • It is not prone to distortion of messages
  • Can be used as evidence
  • Can be addressed to many people.

Disadvantages of written communication

  • It lacks personal appeal
  • It takes time to prepare and reach the recipient
  • Suitable for the  literate only
  • Immediate feedback may not be possible
  • Does not offer room for persuasion and convincing
  • It may be expensive because it involves a lot of paperwork and time.
  • Not suitable if the sender and the receiver do not share a common language.
​3) Visual Communication
This is the process of passing information by use of diagrams, drawings pictures, signs, and gestures etc.
a)Photographs
A photograph is an image (visual representation of an object as it appeared at the time when the photograph was taken
Photographs are self-explanatory and may not be accompanied by any narration or explanation. The recipient is able to get the message at a glance.
b) Signs
Refer to marks, symbols, drawings or gestures whose purpose is to inform the public about such things as directions, distances, dangers and ideas.
Examples; road signs, traffic lights and danger signs on electricity poles
This means of communication can only be effective if the meaning of the sign used is understood.
Graphs; these are used to show and illustrate statistical information
Charts; these are diagrams which show or illustrate the flow of an idea e.g. an organization chart illustrates the whole organization structure indicating the chain of command

 Advantages of visual communication

  • It can be used to pass confidential information
  • The information may be obtained at once

Disadvantages of visual communication

  • Can only be used by people who can see
  • The information may be wrongly interpreted
  • It may be an expensive method of communication
  • Cannot be used for long distances
​4) Audio-Visual communication
This is a form of communication in which messages are sent through sounds and signs.
This form of communication ensures that the receiver gets the message instantly.
It is suitable where both the sender and the receiver know the meaning of specific sounds and signs.

Means of Audio-visual communication

  • Television (TV); this is a device that transmits information inform of a series of images on a screen accompanied by sound. It is a very effective method of communication since it combines the advantages of image and sound. A television can be a very suitable means of sending urgent messages especially when it gives live coverage of events.
  • Siren; this is a device used to produce a loud shrill sound accompanied by a flashing light. It is commonly used by the police, ambulances, and the fire brigade and security firms to alert the public of the danger involved e.g. the ambulance siren conveys the message that somebody is seriously sick and therefore other motorists should give way.

Advantages of Audio-visual communication

  • It reaches many people
  • It is more appealing than other means of communication
  • Reinforces verbal communication
  • May have a lasting effect on the receiver
  • Suitable where receivers are illiterate.

Disadvantages of Audio-visual communication

  • It is suitable to those people who can interpret the messages correctly
  • It is not suitable for confidential messages
  • Preparation may take long.
​5) Audio Communication
This is when the message is transmitted through sounds. Examples include
  • A whistle; this is a device which is blown to produce a sharp shrill sound to alert or warn the public or employees in an institution. It is normally used by security guards when there is danger. In some organization, a whistle is used to announce change in shifts
  • Horn; This is also an instrument that is used to produce sound which passes different information depending on the way it is blown. Other methods of audio communication include drums, alarms, and bells among others

Advantages of Audio communication

  • Is a faster method of communication
  • It can reach several people at once
  • The message is received instantly

Disadvantages of Audio communication

  • The message may be interpreted wrongly
  • It can only be used within a certain radius at a time
  • It distracts people’s attention
Continue Reading ...
download these notes

communication questions and answers

1.         1996 P1
Outline four reasons why a business person may prefer written communication to verbal communication. (5 marks)
2.         1997 P1
State five services offered by the post office. (5 marks)
3.         1998 P1
State four advantages of verbal communication. (4 marks)
4.         1999 P1
Highlight four advantages of using telex as a means of communication.   (4 marks)
5.         1999 P2
Discuss the factors that a firm may consider in choosing a method of communication within the firm
6.         2000 P1
State four features of effective communication. (4 marks)
7.         2001 P1
State four reasons why the post office is still popular as a means of sending letters.     (4 marks)
8.         2001 P2
State reasons for use of letters in business communication.
9.       2002 P1
Give four reasons why a person would send a message by mail rather than by telephone. (4 marks)
10.       2003 P1
Highlight four factors that may limit the use of telephone as a means of communication in Kenya. (4 marks)
11.       2004 P1
State four problems that may interfere with the effectiveness of face to face communication.  (4 marks)
12.      2006 Q15 P1
Give four reasons why one would prefer a letter to a telephone to send a message. (4 marks)
13.          2007 Q2 P1
The following terms relate to communication: vertical, horizontal, formal and   informal.  Write the appropriate term of communication associated with each of the following statements.
Picture
14.          2007 Q1b P2
b) Explain four advantages of transaction business through e-commerce. (8 marks)
15.          2008 Q5 P1
Outline four benefits that may accrue to a business person who uses e-mail to communicate. (4 marks)
16.          2009 Q12 P1
Outline four circumstances under which face to face communication may be ineffective.
17.        2012 Q5 P1
Outline one circumstance under which each of the following telecommunication services may be used:
  1. Paging
  2. Facsimile(fax)
  3. Radio call
18.       2012 Q4b P2
(b) Explain five elements of effective communication. (10 marks)
print questions
print answers

    READER'S RESPONSES

Submit
0 Comments

    Business Studies Notes Form 1 - 4

    business_notes_form_1-4.pdf
    File Size: 3043 kb
    File Type: pdf
    Download File

    Categories

    All
    BUSINESS STUDIES FORM 3 NOTES
    BUSINESS STUDIES NOTES
    CHAIN OF DISTRIBUTION
    Communication
    Company
    Demand And Supply
    DOCUMENTS USED IN HOME TRADE
    ECONOMIC DEVELOPMENT AND PLANNING
    Entrepreneurship
    FINANCIAL STATEMENTS
    FORM 1 LEVEL
    FORM 3 BUSINESS STUDIES NOTES
    FORM 4
    Forms Of Business Units
    Free On Board (FOB)
    Free On Rail (FOR)
    HOME TRADE
    In Bond
    INFLATION
    INSURANCE
    INTERNATIONAL TRADE
    Intro To BS
    Intro-to-BS
    KCSE NOTES
    Means Of Payments
    MONEY & BANKING
    NATIONAL INCOME
    On Nearest Offer (ONO)
    Pipeline
    PRODUCTION
    PRODUCT MARKETS
    PRODUCT PROMOTION
    PUBLIC FINANCE
    RETAIL TRADE
    SATISFACTION OF HUMAN WANTS
    Terms Of Payments
    THE LEDGER AND THE CASHBOOK
    THE OFFICE
    THEORY OF THE FIRM
    Transport
    Verbal Communication
    WAREHOUSING
    WHOLESALE TRADE

    Archives

    November 2022
    March 2021
    November 2020
    October 2020
    July 2020
    February 2019
    May 2018
    April 2018
    March 2018
    December 2017
    November 2017

    RSS Feed

    Author

    Atika School Team



Primary Resources
  • K.C.P.E Past Papers
  • ​Pri - Primary 1 Level
  • Pri  - Primary 2 Level
  • Grade 1
  • Grade 2
  • Grade 3
  • Grade 4
  • Standard 5
  • Standard 6
  • Standard 7
  • Standard 8
  • English
  • Kiswahili
  • Social Studies
  • Science
  • Mathematics
  • Kenya Sign Language
  • I.R.E
  • ​H.R.E
  • Notes
  • Termly Questions
  • Mocks
  • K.C.P.E Past Papers
College Resources
  • E.C.D.E
  • P.T.E
  • D.T.E
  • Technical Diploma
  • Technical Certificate
  • Business Diploma
  • Business Certificate
  • Higher Diploma
  • K.A.S.N.E.B Resources
  • K.M.T.C Resources
  • Varsity Resources
Secondary Resources
  • K.C.S.E Past Papers
  • Form 1
  • Form 2
  • Form 3
  • Form 4
  • Term 1
  • Term 2
  • Term 3
  • English
  • Geography
  • History
  • C.R.E
  • I.R.E
  • ​H.R.E
  • Home Science
  • Computer Studies
  • Business Studies
  • Agriculture
  • Chemistry
  • Biology
  • Physics
  • Mathematics ALT A
  • Mathematics ALT B
  • Kiswahili
  • French
  • Germany
  • Arabic
  • Aviation
  • Art & Design
  • Drawing & Design
  • Building & Construction
  • Metal Works
  • Wood Work
  • Music
  • Kenya Sign Language
  • Electricity
Other Useful Links
  • Academic Environment
  • How its Done
  • News and Opinions
  • Manyam Franchise Support
  • About
  • SITEMAP
  • FOCUS A365 SERIES
  • Membership Details (KCPE/KCSE)
  • Secondary Mocks
  • SYLLABUS
Contact Us
Manyam Franchise
P.O Box 1189 - 40200 Kisii
Tel: 0728 450 424
Tel: 0738 619 279
Tel: 0763 450 425
E-mail - sales@manyamfranchise.com
Photos used under Creative Commons from zolierdos, vaticanus, NCDOTcommunications, frankieleon, aaronparecki, Jan Tik, jnyemb, http://image4free.com, Michiel2005, Sumarie Slabber, wrcomms, marcoverch, Nick Saltmarsh, ~Twon~
  • Start
    • SITEMAP
    • KNEC Portal
    • ZERAKI HELP AND SUPPORT
    • Academic Environment
    • KNEC KCSE PROJECT INSTRUCTIONS
  • BLOGS
    • About Us? >
      • Learn more about us
    • CUSTOMER CARE >
      • PRICING
      • Help & Support
    • News and Opinions
    • JOBS IN KENYA AND ABROAD FOR KENYANS AND BEYOND
    • How its Done
  • OUR PRODUCTS
    • All Categories >
      • MORE PRODUCTS >
        • SECONDARY CRE NOTES
        • COURSE BOOKS
        • KCSE KISWAHILI SETBOOKS
        • Backed Up Files and Archives
        • FREE DOCUMENTS
        • PRIMARY 8-4-4 BASED RESOURCES
        • STANDARD 8 RESOURCES
        • HIGH SCHOOL RESOURCES >
          • Biology Paper 3 Exams
          • Secondary Examinations
        • PRIMARY CBC BASED RESOURCES
        • COLLEGE & VARSITY RESOURCES
      • PRIMARY RESOURCES CBC
      • PRIMARY RESOURCES 8-4-4
      • SECONDARY RESOURCES
      • NOTES & TUTORIALS
      • COLLEGE RESOURCES
      • NOVELS and OTHER BOOKS
    • EXAMINATIONS >
      • MOCKS AND JOINT EXAMS >
        • FORM 1 QUESTION PAPERS, ANSWERS AND MARKING SCHEMES COLLECTIONS
        • FORM 2 QUESTION PAPERS, ANSWERS AND MARKING SCHEMES COLLECTIONS
        • FORM 3 EXAMINATIONS, QUESTION PAPERS AND ANSWERS
        • FORM 4 MOCKS PAST EXAMS BY REGION
        • TOP SECONDARY EXAMS ALL SUBJECTS
      • KPSEA NATIONAL EXAMS
      • KCPE >
        • KCPE PAST PAPERS AND ANSWERS >
          • KCPE 2020 RESULTS, REPORTS, QUESTIONS AND ANSWERS
          • KCPE PAST PAPERS 2019 REPORTS, RESULTS, QUESTIONS AND ANSWERS
        • KCPE PAST PAPERS PER SUBJECT
      • KCSE >
        • KCSE PAST PAPERS BY SUBJECT
        • KNEC KCSE PAST PAPERS, MARKING SCHEMES, QUESTIONS & ANSWERS
        • Free KCSE Past Papers Mathematics
        • Free KCSE Biology Questions and Answers
      • QUESTIONS & ANSWERS >
        • SECONDARY >
          • LANGUAGES >
            • Secondary English Questions and Answers
          • TECHNICALS >
            • COMPUTER STUDIES >
              • COMPUTER STUDIES Q & A
              • kcse computer studies paper 2 AND 3 Questions & Answers
            • BUSINESS STUDIES QUESTIONS & ANSWERS
            • KCSE AGRICULTURE TOPICAL QUESTIONS AND ANSWERS
            • KCSE HOME SCIENCE DIRECT QUESTIONS AND ANSWERS
          • SCIENCES >
            • KCSE Mathematics Topical Questions
            • KCSE Biology Topical Questions and Answers
            • CHEMISTRY TOPICAL QUESTIONS AND ANSWERS
            • KCSE Physics Topical Questions
            • KCSE physics Practical Sample Quiz
          • HUMANITIES >
            • C.R.E (CRE) QUESTION AND ANSWERS
            • ISLAMIC RELIGIOUS EDUCATION (IRE) QUESTIONS AND ANSWERS
            • KCSE History Topical Questions and Answers
            • GEOGRAPHY TOPICAL QUESTIONS AND ANSWERS
        • PRIMARY >
          • Standard 4-8 Mathematics Topical Questions from Mocks and KCPE
          • Std 6 Mathematics Notes
    • TUTORIALS >
      • SECONDARY >
        • SCIENCES >
          • FOCUS MATHEMATICS TUTORIALS AND EXAMS FREE
          • KCSE BIOLOGY NOTES
          • FREE KCSE CHEMISTRY NOTES
          • KCSE PHYSICS NOTES, AUDIOVISUALS AND MORE
        • LANGUAGES >
          • ENGLISH >
            • A GUIDE TO SILENT SONG AND OTHER STORIES
            • English KCSE Set Books
            • ENGLISH POETRY QUESTIONS WITH ANSWERS FOR K.C.S.E CANDIDATES
            • ENGLISH GRAMMAR #KCSE
          • KISWAHILI >
            • Bembea ya Maisha
            • CHOZI LA HERI - MWONGOZO
            • KIGOGO - MWONGOZO
            • MASWALI NA MAJIBU YA TUMBO LISILOSHIBA
            • USHAIRI MASWALI NA MAJIBU
            • KCSE Kiswahili Fasihi
        • TECHNICALS >
          • HOME SCIENCE NOTES
          • KCSE BUSINESS STUDIES NOTES
          • COMPUTER STUDIES NOTES LATEST
          • kcse Computer Studies Notes
          • KCSE AGRICULTURE NOTES, SYLLABUS, QUESTIONS, ANSWERS, SCHEMES OF WORK AND OTHERS
        • HUMANITIES >
          • KCSE History Notes Form 1 to 4
          • FREE KCSE CRE NOTES
          • KCSE GEOGRAPHY NOTES
          • IRE NOTES, AUDIOVISUAL, QUESTIONS AND ANSWERS
      • PRIMARY >
        • STANDARD 4: SOCIAL STUDIES
        • NOTES >
          • KISWAHILI
          • SOCIAL STUDIES
        • EXAMINATIONS
        • DecaTurbo Online Series Examinations
        • KCPE Mathematics Notes
        • KCPE and Primary Level Compositions
      • Other Supportive Documents >
        • SYLLABUS >
          • Primary 8-4-4 based Syllabus, Objectives and Lessons
          • Primary Mathematics Syllabus
        • MASOMO VIDEOS
    • CURRICULUM >
      • NEW CURRICULUM DESIGNS >
        • PRIMARY >
          • PRE PRIMARY ONE CURRICULUM WITH SYLLABUS
          • PRE PRIMARY TWO CURRICULUM WITH SYLLABUS
        • SECONDARY >
          • KNEC KCSE SYLLABUS AND COURSE OUTLINES
        • COLLEGE >
          • Regulations for the TIVET Craft and Diploma Business Examinations
    • HIGH INSTITUTIONS >
      • EXAMINATIONS >
        • College and Varsity Past Papers online
      • TUTORIALS >
        • COLLEGE AND UNIVERSITY NOTES AND TUTORIALS
  • MEMBERS RESOURCES
    • Primary >
      • CBC AND 8-4-4 LATEST EXAMS
      • CBC PROFFESSIONAL TOOLS
      • CBC NOTES PRIMARY
      • CBC KPSEA EXAMS
      • Standard 8 (std) English Topical Questions
      • KCPE MATHEMATICS TOPICAL QUESTIONS FROM 1989 TO LAST YEAR
      • STANDARD 8 PAST PAPERS 8-4-4 BASED
    • Secondary >
      • FORM 1 EXAMS WITH ANSWERS
      • FORM 2 EXAMS WITH ANSWERS
      • FORM 3 EXAMS WITH ANSWERS
      • FORM 4 EXAMS WITH ANSWERS
      • KCSE 2020 QUESTIONS AND ANSWERS
      • NOTES SECONDARY
      • MOCKS SECONDARY >
        • kcse form 2 mathematics questions
    • Free Schemes of Work
    • FOCUS A365 SERIES K.C.P.E EXAMINATIONS FOR PRIMARY
    • ALL GROUPS PRODUCTS
    • PREMIUM PRODUCTS 2